Effective Date: 25/09/2024

At Pawfacts.co, we are committed to protecting your privacy and ensuring that your personal data is handled safely and responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or make a purchase from our website.

1. Information We Collect

1.1 Personal Information

When you visit Pawfacts.co or make a purchase, we may collect the following personal information:

• Name
• Email Address
• Phone Number
• Billing and Shipping Address
• Payment Information (e.g., credit card details, PayPal account details)
• Order Details

1.2 Automatically Collected Information

We also collect certain information automatically when you interact with our website, such as:

• IP Address
• Browser Type and Version
• Device Information
• Pages You Visit on Our Website
• Referral Source (how you reached our website)

This information helps us to analyze website performance and improve the customer experience.

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like pixels) to improve your browsing experience and gather information about how you use our website. For more information, please refer to our Cookie Policy.

2. How We Use Your Information

We collect and use your personal data for the following purposes:

• To Process Your Orders: We use your personal information to fulfill and manage your orders, including processing payments, arranging shipping, and providing you with order confirmation and customer service.
• To Communicate with You: We may contact you via email regarding your order status, returns, or support requests. We may also send you promotional offers or newsletters, which you can opt-out of at any time.
• To Improve Our Services: We use data to analyze trends, track users’ movements around the website, and improve our website’s functionality and services.
• To Comply with Legal Obligations: We may process your data to meet legal requirements, such as tax reporting or compliance with consumer protection laws.

3. How We Share Your Information

We respect your privacy and do not sell your personal information to third parties. However, we may share your data with trusted third parties in the following cases:

• Payment Providers: To securely process your payments (e.g., PayPal, Stripe, etc.).
• Shipping Providers: To fulfill your orders and manage deliveries.
• Service Providers: We may share data with third-party service providers who assist us with tasks such as website hosting, data analytics, or customer support.
• Legal Compliance: We may disclose your information if required by law, such as in response to a legal process or regulatory obligation.

4. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements. Typically, we will keep your information for the following periods:

• Order Information: 6 years for tax and business record-keeping.
• Email Correspondence: Retained until you opt out or withdraw consent.

5. Your Rights Under the UK GDPR

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights regarding your personal information:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request corrections if the data we hold is inaccurate or incomplete.
• Right to Erasure (Right to be Forgotten): You can request that we delete your personal data in certain circumstances.
• Right to Restrict Processing: You have the right to ask us to limit the processing of your data.
• Right to Object: You can object to our processing of your personal data for direct marketing purposes.
• Right to Data Portability: You can request that we transfer your data to another data controller.

To exercise any of these rights, please contact us at support@pawfacts.co.

6. Security of Your Information

We take appropriate security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. This includes encryption and secure servers to handle your payment and personal details. However, no online transmission or storage method is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to Pawfacts.co, and we are not responsible for the privacy practices of external sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Cookies and Tracking

We use cookies to enhance your experience on Pawfacts.co. Cookies help us remember your preferences and track your interactions with our site. You can control or disable cookies through your browser settings, but please note that disabling cookies may impact your user experience. Please review our Cookie Policy for more information.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page, with the effective date noted. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

• Email: support@pawfacts.co
• Customer Service Hours: Monday to Friday, 9 AM – 5 PM (UK time)